{"id":31025,"date":"2017-09-07T21:01:32","date_gmt":"2017-09-07T21:01:32","guid":{"rendered":"https:\/\/www.revolutionparts.com\/how-to-get-the-most-out-of-your-parts-marketing-agency-with-3-simple-techniques\/"},"modified":"2020-10-14T17:23:03","modified_gmt":"2020-10-14T17:23:03","slug":"get-the-most-out-of-your-parts-marketing-agency","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/blog\/get-the-most-out-of-your-parts-marketing-agency\/","title":{"rendered":"How to Get the Most out of your Parts Marketing Agency with 3 Simple Techniques"},"content":{"rendered":"

Unless you have an internal marketing team, you NEED some kind of marketing plan to make your online parts website successful. Most dealerships choose to hire a marketing agency, which come with a cost, but should always be worth the investment. Their job is to help you make money, after all.<\/p>\n

Once you find a good agency to work with, here are some tips for building that relationship and getting the most out of it.<\/p>\n

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1. Set an ad spend budget of at least $1000<\/h2>\n

The ad spend budget isn\u2019t profit for the agency. It\u2019s the amount they\u2019re allowed to invest in your ads.<\/p>\n

With a higher budget, the agency can run more ads, more often, for more parts. In short, you can reach more shoppers and sell more parts and accessories.<\/p>\n

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Budget lets the agency run more ads<\/strong><\/h4>\n

A higher budget lets your agency set up multiple ad campaigns, run them more often, run them in more places, and promote them to more people.<\/p>\n

This, in turn, leads to more shoppers seeing your ad and clicking through to buy.<\/p>\n

A small budget can be very restrictive. If your ad spend is too low, the digital marketing specialist might have to run your ads in the same place. This means your ads might only be on Google search, instead of also tapping into Google Shopping, Bing ads, and others.<\/p>\n

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Budget lets the agency test and optimize your ad campaigns<\/strong><\/h4>\n

Maybe you\u2019re asking yourself, \u201cWhy is my budget used for testing? Shouldn\u2019t the pros already know what to do?\u201d<\/p>\n

If you\u2019re working with a good agency that specializes in advertising auto parts, they\u2019ll already know some best practices and tricks for creating good ads for your parts. It certainly helps to work with someone who has experience!<\/p>\n

But ad performance can vary so much based on brand, part, wording, price, and a million other things. Digital marketing experts are always looking for ways to improve your ads and increase your profits. Testing is an important part of that process.<\/p>\n

Most marketing agencies have a minimum ad spend budget for a reason. When the budget too low, it\u2019s difficult to see worthwhile results.<\/p>\n

The RevolutionParts Agency has a minimum ad spend of $500, but we always encourage dealers to start at $750 or $1000. After that, you can gradually increase the budget as you see results.<\/p>\n

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2. Communicate with your agency<\/h2>\n

It goes without saying that communication is important in a relationship. Clear and quick communication helps you avoid misunderstandings and slowdowns in your marketing plan.<\/p>\n

For starters, this means you should read and respond back to agency emails as soon as possible. And if you set a meeting time with your agency contact, then be on time to the meeting!<\/p>\n

Sometimes an agency can\u2019t move forward without your approval, so ignoring an email can slow down ad performance. This is especially true when you first start with an agency. They can\u2019t work until everything is set up, so you need to listen to their instructions and complete those setup tasks quickly! This will hurry along the process<\/a> so they can set up ads and start getting you some sales.<\/p>\n

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It helps to know the basics<\/strong><\/h4>\n

Another way to improve communication is to make sure you\u2019re speaking the same language.<\/p>\n

We\u2019re not talking about speaking English, but rather knowing your way around some basic marketing terms so you and your agency contact can have a smooth conversation.<\/p>\n

You don\u2019t have to be a marketing expert \u2013 that\u2019s why you hired the agency. But knowing a few marketing terms will make it easier to communicate. Likewise, the individual running your ads should have some base knowledge about auto parts.<\/p>\n

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Here are some terms you should know:<\/h4>\n