{"id":31021,"date":"2017-10-05T08:45:31","date_gmt":"2017-10-05T08:45:31","guid":{"rendered":"https:\/\/www.revolutionparts.com\/how-to-build-an-email-list-to-sell-more-auto-parts-online\/"},"modified":"2020-10-14T17:23:03","modified_gmt":"2020-10-14T17:23:03","slug":"build-an-email-list","status":"publish","type":"post","link":"https:\/\/www.revolutionparts.com\/blog\/build-an-email-list\/","title":{"rendered":"How to Build an Email List to Sell More Auto Parts Online"},"content":{"rendered":"<p>Building up an email list for your parts website has a TON of long-term benefits, like building customer loyalty and driving more sales.<\/p>\n<p>Even if you don\u2019t plan on doing anything with those emails right away, it never hurts to start building your list. Just set up a few things on your site, and you can start passively collecting email addresses to tap into at a future date.<\/p>\n<p>This article breaks down some of the best ways to build an email list using the RevolutionParts platform.<\/p>\n<p><!--more--><\/p>\n<h2><strong>1. Connect your parts website to MailChimp<\/strong><\/h2>\n<p>MailChimp is one of the easiest email software systems out there, and up to 2,000 contacts, it\u2019s free!<\/p>\n<p>Best yet, RevolutionParts integrates with MailChimp. After you connect your account, you can start collecting those emails for future use. It will automatically build an email list for you with no added extra on your part.<\/p>\n<p>When you <a href=\"https:\/\/www.revolutionparts.com\/types-of-coupon-for-parts-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">run a sale or promotion<\/a>, you can <a href=\"https:\/\/www.revolutionparts.com\/reach-more-part-shoppers-with-promotions\/\" target=\"_blank\" rel=\"noopener noreferrer\">send out an email blast<\/a> to the list you\u2019ve built up. Let your past shoppers know about the sale you\u2019re running.<\/p>\n<p>You could also set up a promotion code and add it to the email, too. Shoppers love getting a coupon, and you\u2019re saving them money on parts they wanted to buy anyway.<\/p>\n<p style=\"text-align: center;\"><strong>RELATED:&nbsp;<a href=\"https:\/\/www.revolutionparts.com\/create-email-template-with-mailchimp\/\" target=\"_blank\" rel=\"noopener noreferrer\">Step-by-Step Guide to Creating Custom Email Templates in MailChimp<\/a><\/strong><\/p>\n<h2><\/h2>\n<h2><strong>2. Offer a sign-up discount<\/strong><\/h2>\n<p>In order to encourage people to share their email address, try offering them a \u201cgift\u201d in exchange.<\/p>\n<p>It\u2019s a common strategy for online shops. Decide on a simple discount, like \u201c$15 off your order of $150\u201d or \u201c5% off your first order (no minimum spend).\u201d<\/p>\n<p>RevolutionParts lets you set up a promotional banner on your website, which can be great for promoting your deals or inviting shoppers to share their email. You can also sign up with a service like&nbsp;<a href=\"http:\/\/popupdomination.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Popup Domination<\/a> to offer promo codes or discounts to shoppers before they leave your site.<\/p>\n<p>This is a great way to build an email list because it starts with a gesture of goodwill. People like getting something for free!<\/p>\n<h2><\/h2>\n<h2><strong>3. Create a packaging insert<\/strong><\/h2>\n<p>Once a buyer has completed their purchase, they\u2019re not gone forever!<\/p>\n<p>There\u2019s a chance to <a href=\"https:\/\/www.revolutionparts.com\/creative-shipping-tricks\/\" target=\"_blank\" rel=\"noopener noreferrer\">make one last connection with them<\/a>. We call this a \u201cPackaging insert,\u201d and it\u2019s basically a card or slip of paper that you add to all your packages before shipping them out.<\/p>\n<p style=\"text-align: center;\">Read more about Packaging Inserts:&nbsp;<a href=\"https:\/\/www.revolutionparts.com\/create-a-packaging-insert\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to Increase Repeat Customers with a Packaging Insert<\/a><\/p>\n<p>Try creating a shipping insert that invites shoppers to join your mailing list. You could write something like \u201cThank you for shopping with us! Join our email list at ______ to get the latest part promo codes and discounts directly to your inbox!\u201d<\/p>\n<h2><\/h2>\n<h2><strong>4. Start an auto blog<\/strong><\/h2>\n<p>It doesn\u2019t have to be anything too fancy, but a blog is a fantastic way to drive organic traffic to your parts website and establish yourself as an automotive expert!<\/p>\n<p>These articles can be anything from a review of latest car model to installation instructions for an oil filter. If you don\u2019t want to write them yourself, outsource the task to a writer.<\/p>\n<p>From there, all you have to do is add a \u201csubscribe\u201d form to the sidebar or in the blog so interested readers can share their email address with you.<\/p>\n<p>Whenever you post a new auto blog article, shoot out an update to your list. Regular updates will keep your parts website fresh on a subscriber\u2019s mind so they think of you first next time they need to buy a part.<\/p>\n<h3><\/h3>\n<h3>Conclusion<\/h3>\n<p>Once you start building that email list, you have a great resource to tap into when you want to drive more sales! Any time you run a promotion, whether it\u2019s a flash sale or a <a href=\"https:\/\/www.revolutionparts.com\/labor-day-promotions-for-auto-parts\">holiday sale like Labor Day<\/a>, just shoot out an email promotion to your list.<\/p>\n<p>As long as you don\u2019t spam them with emails, you won\u2019t be annoying anyone. Your past shoppers are likely the DIY type who buy parts online often to work on their own vehicle. They\u2019ll appreciate getting a discount on parts they needed to buy anyway, and then YOU can be the one to sell it to them!<\/p>\n<p>The stronger you build that relationship, the more loyal that customer will become.<\/p>\n<h2><\/h2>\n<p><a href=\"https:\/\/www.revolutionparts.com\/ebook\/8-Keys_to_Successfully_Selling_Auto_Parts_Online?utm_source=revparts&amp;utm_medium=blog&amp;utm_campaign=RPblog&amp;utm_content=download-content\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-31516 size-full\" src=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2017\/02\/8-Keys-to-Success-CTA.png?_t=1516045108\" alt=\"\" width=\"700\" height=\"300\" srcset=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2017\/02\/8-Keys-to-Success-CTA.png 700w, https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2017\/02\/8-Keys-to-Success-CTA-480x206.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building up an email list for your parts website has a TON of long-term benefits, like building customer loyalty and driving more sales. Even if you don\u2019t plan on doing anything with those emails right away, it never hurts to start building your list. Just set up a few things on your site, and you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[21,64],"tags":[],"class_list":["post-31021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Build An Email List To Sell More Auto Parts Online - RevolutionParts<\/title>\n<meta name=\"description\" content=\"Email List Building Is One Of The Best Ways To Communicate With Your Customers, Send Out Promotions, And Increase The Lifetime Value Of Your Customers!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revolutionparts.com\/blog\/build-an-email-list\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Build An Email List To Sell More Auto Parts Online - RevolutionParts\" \/>\n<meta property=\"og:description\" content=\"Email List Building Is One Of The Best Ways To Communicate With Your Customers, Send Out Promotions, And Increase The Lifetime Value Of Your Customers!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revolutionparts.com\/blog\/build-an-email-list\/\" \/>\n<meta property=\"og:site_name\" content=\"RevolutionParts - Sell Parts and Accessories\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RevolutionParts\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-05T08:45:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-14T17:23:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2018\/01\/Build-an-email-list.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"417\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"danderson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@revolutionparts\" \/>\n<meta name=\"twitter:site\" content=\"@revolutionparts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"danderson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.revolutionparts.com\/blog\/build-an-email-list\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.revolutionparts.com\/blog\/build-an-email-list\/\"},\"author\":{\"name\":\"danderson\",\"@id\":\"https:\/\/www.revolutionparts.com\/#\/schema\/person\/10822f04f517b718c8901a3f23be15d8\"},\"headline\":\"How to Build an Email List to Sell More Auto Parts Online\",\"datePublished\":\"2017-10-05T08:45:31+00:00\",\"dateModified\":\"2020-10-14T17:23:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.revolutionparts.com\/blog\/build-an-email-list\/\"},\"wordCount\":732,\"publisher\":{\"@id\":\"https:\/\/www.revolutionparts.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.revolutionparts.com\/blog\/build-an-email-list\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/2018\/01\/Build-an-email-list.png\",\"articleSection\":[\"Blog\",\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.revolutionparts.com\/blog\/build-an-email-list\/\",\"url\":\"https:\/\/www.revolutionparts.com\/blog\/build-an-email-list\/\",\"name\":\"How To Build An Email List To Sell More Auto Parts Online - 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