{"id":1716,"date":"2020-08-19T01:24:07","date_gmt":"2020-08-19T01:24:07","guid":{"rendered":"https:\/\/www.revolutionparts.com\/?page_id=1716"},"modified":"2024-07-27T00:02:11","modified_gmt":"2024-07-27T00:02:11","slug":"insights","status":"publish","type":"page","link":"https:\/\/www.revolutionparts.com\/insights\/","title":{"rendered":"Insights"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;sec-title sec-title-small&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Industry Insights<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Become an expert in parts selling with our inventory of valuable resources. Explore our easy-to-read guides, handy checklists, and short videos to learn about the latest processes and efficiencies you can easily implement at your dealership.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_slider orderby=&#8221;rand&#8221; show_pagination=&#8221;off&#8221; more_text=&#8221;MORE INFO&#8221; excerpt_length=&#8221;180&#8243; show_meta=&#8221;off&#8221; image_placement=&#8221;left&#8221; use_bg_overlay=&#8221;off&#8221; module_class=&#8221;featuredSlider-container&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; background_enable_color=&#8221;off&#8221; background_enable_image=&#8221;off&#8221; 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custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/dpdfg_filtergrid][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;red-demo-container&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;center_left&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; module_class=&#8221;getInTouch-container&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#db3126&#8243; background_enable_color=&#8221;off&#8221; background_image=&#8221;https:\/\/www.revolutionparts.com\/wp-content\/uploads\/NewsletterBackground.png&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;&#8221; min_height_last_edited=&#8221;on|tablet&#8221; 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Explore our easy-to-read guides, handy checklists, and short videos to learn about the latest processes and efficiencies you can easily implement at your dealership.<div class=\"et_pb_module dpdfg_filtergrid dpdfg_filtergrid_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<!-- DPDFG Start Main Container --><div class=\"dp-dfg-container dp-dfg-layout-grid dp-dfg-skin-default dp-dfg-skin-top-filters\" data-active-filter=\"all\" data-page=\"1\" data-found-posts=\"373\" data-post-number=\"12\" data-default-filter=\"All\" data-link-filter=\"\" data-cache=\"off\" data-ratio=\"0\" data-show-thumb=\"on\" data-action=\"link\" data-new-window=\"off\" data-filters=\"on\" data-date-filters=\"off\" data-multifilter=\"off|OR\" data-multilevel=\"&#8221;on&#8221;|AND|off\" data-sorting=\"off\" data-order=\"DESC\" data-orderby=\"date\" data-initorderby=\"date\" data-url-navigation=\"off\" data-url-history=\"on|reload\" data-ajax-filters=\"off\" data-doing-ajax=\"off\" data-module=\"dpdfg_filtergrid_0\" data-search=\"off\" data-search-position=\"above\" data-terms-tags=\"&#8221;off&#8221;\" data-pagination=\"on\" data-filter-method=\"default\" data-third-party=\"\" data-lightbox=\"on|||\" data-video-preview=\"off\" data-no-init=\"off\" data-st=\"on\"><div class=\"dp-dfg-filters dp-dfg-filters-dropdown-layout\" data-layout=\"&#8221;select&#8221;\" data-orderby=\"id\" data-hierarchy-levels=\"off\"><\/div><!-- DPDFG End Filters Container --><div class=\"dp-dfg-items\"><article id=\"post-337375\" class=\"dp-dfg-item post-337375 post type-post status-publish format-standard has-post-thumbnail hentry category-ebook dp-dfg-term-id-24\"     data-position=\"0\"   data-new-tab=\"off\"   data-action-priority=\"item\"><figure class=\"dp-dfg-image entry-thumb\"><a href=\"https:\/\/www.revolutionparts.com\/ebook\/how-to-prepare-your-parts-department-for-the-presidential-transition\/\" class=\"dp-dfg-image-link\" ><img decoding=\"async\" class=\"dp-dfg-featured-image\" src=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/PresedentialTransition-Website.png\" alt=\"How to Prepare Your Parts Department for the Presidential Transition\" width=\"600\" height=\"424\" data-ratio=\"0.70666666666667\"\/><\/a><\/figure><div class=\"dp-dfg-header entry-header\"><h2 class=\"entry-title\">How to Prepare Your Parts Department for the Presidential Transition<\/h2><\/div><div class=\"dp-dfg-meta entry-meta\"><\/div><div class=\"dp-dfg-content entry-summary\">A lot is uncertain right now. But one thing\u2019s for sure: President-elect Donald Trump is going to make an impact on the auto industry.\u00a0This guide covers:\n\nWhat you need to know to start 2025 strong.\nHow to prepare your dealership for an unpredictable future.\nThe key trends to capitalize on in the new year.\nStrategies from dealerships who are successfully selling parts online.\n<\/div><\/article><!-- DPDFG End Post Item Container --><article id=\"post-337355\" class=\"dp-dfg-item post-337355 post type-post status-publish format-standard has-post-thumbnail hentry category-ebook dp-dfg-term-id-24\"     data-position=\"1\"   data-new-tab=\"off\"   data-action-priority=\"item\"><figure class=\"dp-dfg-image entry-thumb\"><a href=\"https:\/\/www.revolutionparts.com\/ebook\/2025-parts-department-business-plan\/\" class=\"dp-dfg-image-link\" ><img decoding=\"async\" class=\"dp-dfg-featured-image\" src=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/Parts-Department-Business-Plan-Website.png\" alt=\"2025 Parts Department Business Plan\" width=\"600\" height=\"424\" data-ratio=\"0.70666666666667\"\/><\/a><\/figure><div class=\"dp-dfg-header entry-header\"><h2 class=\"entry-title\">2025 Parts Department Business Plan<\/h2><\/div><div class=\"dp-dfg-meta entry-meta\"><\/div><div class=\"dp-dfg-content entry-summary\">The online auto parts market is booming, and your parts department has a huge opportunity to grow profitable revenue and sell to customers nationwide.\u00a0\nThis complete Business Plan includes:\n\nA detailed plan to grow profitable parts revenue in 2025\nStrategies to improve inventory management\nA toolkit to expand your dealership to a national market\n<\/div><\/article><!-- DPDFG End Post Item Container --><article id=\"post-337293\" class=\"dp-dfg-item post-337293 post type-post status-publish format-standard has-post-thumbnail hentry category-blog dp-dfg-term-id-21\"     data-position=\"2\"   data-new-tab=\"off\"   data-action-priority=\"item\"><figure class=\"dp-dfg-image entry-thumb\"><a href=\"https:\/\/www.revolutionparts.com\/blog\/revolutionparts-dealers-lead-the-charge-in-online-parts-sales\/\" class=\"dp-dfg-image-link\" ><img decoding=\"async\" class=\"dp-dfg-featured-image\" src=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/CyberWeekend-WebImage2.png\" alt=\"Cyber Weekend 2024: RevolutionParts Dealers Lead the Charge in Online Parts Sales\" width=\"600\" height=\"424\" data-ratio=\"0.70666666666667\"\/><\/a><\/figure><div class=\"dp-dfg-header entry-header\"><h2 class=\"entry-title\">Cyber Weekend 2024: RevolutionParts Dealers Lead the Charge in Online Parts Sales<\/h2><\/div><div class=\"dp-dfg-meta entry-meta\"><\/div><div class=\"dp-dfg-content entry-summary\">As 2024 draws to a close, one thing is clear: the online parts market is booming. Despite the ongoing challenges from inflation, supply chain issues, and the continued effects of the UAW strike, RevolutionParts dealers demonstrated that selling parts online isn't just an option\u2014it\u2019s a proven, profitable strategy. And this year, Cyber Weekend (Black Friday through Cyber Monday) was no exception.\nRecord-Breaking Success\nRevolutionParts dealers came through with impressive performance, driving $6,233,904 in parts and accessories sales during the 2024 Cyber Weekend. This massive total reaffirms that online parts sales are a significant revenue opportunity for those who seize it. Whether it\u2019s a tough year or a smooth one, online sales remain a core revenue stream for dealerships, providing stability and growth in an unpredictable market.These results are a direct testament to how dealers are leveraging RevolutionParts\u2019 platform to reach more customers, sell high-ticket items, and tap into a growing online market. With a data-driven and easy-to-use eCommerce platform, RevolutionParts helps dealerships future-proof their businesses by selling parts and accessories online\u2014and they\u2019re doing it with ease.\u2013 Bill Green, Parts Manager at Stillwell FordCyber Weekend Top-Selling Brands\nWhile RevolutionParts dealers excelled across the board, some brands really stood out in Cyber Weekend 2024:The standout parts this year were high-value, high-demand items, showing that consumers are increasingly comfortable purchasing big-ticket items online. Some of the top-selling parts include:Mirror AssemblyAxle AssemblyCatalytic ConverterAlloy WheelsRotor\u2013 Bill Green, Parts Manager at Stillwell FordThe significant demand for expensive items like axle assemblies, catalytic converters, and alloy wheels reveals that consumers are more than willing to spend on parts through online channels.\nRevolutionParts Tools and Features\nRevolutionParts continues to arm dealers with the tools they need to succeed in the eCommerce space. With an easy-to-use platform that integrates seamlessly with a dealership\u2019s operations, RevolutionParts helps dealers easily manage their parts catalog, fulfill orders, and track sales\u2014all while expanding their market reach.\nKey features that drive success:\n\nWebstore Integration: RevolutionParts dealers enjoy dedicated online stores that are separate from their primary dealership websites, creating a user-friendly, branded experience for customers.\nMarketplaces: Sellers on platforms like eBay and Amazon can seamlessly integrate their catalogs with RevolutionParts\u2019 tools, further extending their reach.\nCatalog Management: Automatic updates mean dealerships always have the latest parts available for customers.\nOrder Management: Streamlined order processing helps keep track of sales, shipping, and inventory.\n\nWith RevolutionParts, dealerships have the infrastructure to scale and manage their online presence with ease\u2014empowering them to drive revenue and connect with digital customers during major shopping events like Cyber Weekend.\nThe Growing Necessity of Parts eCommerce\nLooking ahead to 2025 and beyond, the auto industry is set to see an explosion in online parts sales. According to NADA, online sales of auto parts and accessories are projected to grow by 50% over the next five years. This growth signals a major shift in how consumers shop for parts\u2014and dealerships need to adapt.As consumer expectations evolve, the convenience and availability of online shopping continue to drive demand for auto parts. If your dealership isn\u2019t selling parts online yet, now is the time to start.\u00a0\u2013 Scott Lindwall, Fixed Ops Director at Bommarito FordLooking Toward Success in 2025\nHeading into 2025, the data is clear: online sales are a necessity for dealerships in 2025. RevolutionParts dealers are already proving that online parts and accessories sales can bring in substantial revenue, as in the impressive performance during Cyber Weekend.\nWith a platform designed to make online sales simple, scalable, and profitable, RevolutionParts is leading the charge in helping dealerships secure their future and drive even more revenue from parts eCommerce.\u2013 Ryan Meachem, Parts Manager at Hyundai of the ShoalsReady to make 2025 your most profitable year yet?\nTap into the booming online parts and accessories market today\u2014RevolutionParts can help you get there.<\/div><\/article><!-- DPDFG End Post Item Container --><article id=\"post-337149\" class=\"dp-dfg-item post-337149 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies dp-dfg-term-id-36\"     data-position=\"3\"   data-new-tab=\"off\"   data-action-priority=\"item\"><figure class=\"dp-dfg-image entry-thumb\"><a href=\"https:\/\/www.revolutionparts.com\/case-studies\/hyundai-of-the-shoals\/\" class=\"dp-dfg-image-link\" ><img decoding=\"async\" class=\"dp-dfg-featured-image\" src=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/GreenwayHyundai-Dealership.png\" alt=\"Hyundai of the Shoals\" width=\"700\" height=\"400\" data-ratio=\"0.57142857142857\"\/><\/a><\/figure><div class=\"dp-dfg-header entry-header\"><h2 class=\"entry-title\">Hyundai of the Shoals<\/h2><\/div><div class=\"dp-dfg-meta entry-meta\"><\/div><div class=\"dp-dfg-content entry-summary\">How One Hyundai Parts Manager Quadrupled Sales and Transformed a DepartmentWhen Ryan Meachem took the reins as Parts Manager at Hyundai of the Shoals, he found himself staring down the barrel of a challenge: a parts department struggling to find its footing. The dealership had never had a parts manager, and with a mountain of obsolete inventory weighing down operations, it was clear Ryan had his work cut out for him. In just a matter of months, Ryan had transformed the department with a strategy that combined airtight processes, expert inventory management, and online parts sales.\nBut, how did he manage to take a department in desperate need of strong leadership to a pinnacle of efficiency and profitability? This is Ryan\u2019s story of grit, innovation, and the strategic use of modern selling tools that has quadrupled sales in Hyundai of the Shoals\u2019 parts department in under a year.\nThe Challenge:A Department on the Brink of Change\nWhen Ryan joined Hyundai of the Shoals in October 2024, the sales volume in his first month hovered just around $15,000. Ryan saw an opportunity for change.\u00a0\nHis first order of business was to stabilize the department\u2019s daily operations. \u201cI knew I had to break bad habits for my employees and create good ones,\u201d Ryan recalled. He started with the basics: inventory management. The team before him didn\u2019t have a process for returning unsold parts, which led to a stockpile of unnecessary inventory collecting dust. So, Ryan added a new system for tracking special orders and keeping a healthy stock rotation.\u00a0\nRyan isn\u2019t the type to settle for simply keeping things running. He knew there was more potential in the department, which led him to propose taking the department online. His GM and directors were skeptical because this was new territory, but Ryan was confident. \u201cThey trusted my idea and ambition, even though they weren\u2019t sure about the whole online thing at first,\u201d he said. And it paid off\u2014the results were almost immediate.The Profitable Shift: Online Sales for Explosive Growth\nRyan had been considering parts eCommerce in previous roles for years and finally found the right moment to pursue it. \u201cI wanted to find a way to generate more revenue without relying on wholesale relationships, which were limited in our area,\u201d he explained. After only eight weeks of experimenting with online part sales, Ryan quickly saw eCommerce was outpacing wholesale revenue at the dealership.\u00a0\nIn his second month of selling online, his parts department grossed over $63,000, shattering previous records. \u201cWe\u2019ve exceeded our expectations, and my GM and directors couldn\u2019t be happier,\u201d Ryan said. This instant success proved there was a huge market for Hyundai parts beyond local boundaries.\nOne of the biggest wins Ryan saw from selling online was the ability to move obsolete parts. \"I can\u2019t stress enough how important it is to clear out old inventory,\" he said. Selling online has allowed him to offload parts that were just sitting around, turning them into cash. In two months, he knocked his 20% obsolescence down to an impressive 0%. \"It\u2019s crazy how quickly things move online,\" Ryan admitted. \"What was sitting on the shelf for months is now out the door.\"\nSelling online also made the department more profitable. Ryan managed to recover his upfront investment costs in the first month alone. \u201cBy October, we netted around $5,000 after covering all expenses,\u201d he said. What Ryan once thought was an uncertain gamble turned into a calculated success that has the department running at full throttle.Ryan\u2019s Parts Department Pro-Tips\nRyan\u2019s success offers invaluable lessons to any parts manager or other dealership leader looking to maximize the earning potential of their parts department. If you're thinking about making the leap to online part sales, here are some of his tips that could help a beginner start on the right foot:First things first: get your inventory under control. Inventory management is the backbone of any successful sales strategy. \u201cYou need to know what you have and how to sell it,\u201d he says. He keeps things organized with daily inventory checks and a reliable system for tracking special orders.\u00a0When it comes to online sales, details matter. Ryan emphasizes that the quality of your product listings can make or break a sale. \u201cTake quality photos of parts and post them online,\u201d he recommends. \u201cWhen customers can see what they\u2019re buying, they\u2019re more likely to make a purchase.\u201d\u00a0Launching a parts webstore isn\u2019t always smooth sailing\u2014there\u2019s bound to be some hiccups along the way. But Ryan believes you can navigate it. \u201cEmbrace the chaos,\u201d he suggests. \u201cIf you stay organized and focused, it can lead to significant rewards.\u201dDon\u2019t forget about your team! Ryan believes in empowering his employees to take on more responsibilities. \u201cTrain your employees to be better than you,\u201d he states. It\u2019s not just about making your life easier\u2014when everyone feels confident in their roles, it shows in their performance.Ryan highlights the importance of excellent communication when you\u2019re selling to online customers. \u201cYou have to be quick and responsive,\u201d he advises. With his organized approach to daily operations and commitment to timely fulfillment, he has created a customer experience that keeps buyers coming back.Ryan\u2019s Aspirations for 2025\nRyan is optimistic about where online parts sales can take him and the Hyundai of the Shoals team. He plans to turn the parts department into a six-figure grossing operation by the end of 2025. \u201cWe\u2019ve grown our\u00a0part\u00a0sales by 400% within a year, so I know we can reach that target,\u201d he said confidently. \u201cWith the right strategies in place and a focus on online sales, the sky's the limit,\u201d he remarked.\u00a0\nFor parts managers and dealership leaders looking to level up, Ryan\u2019s story serves as a roadmap to success. Shifting to online sales has created a new profitable revenue stream and the success has empowered his parts team. As the automotive industry continues to change, bringing in digital tools will be the big difference for teams committed to staying competitive and driving sustainable growth.Discover how RevolutionParts can help you boost your online parts sales and streamline your operations. Schedule your free demo today and take the first step towards transforming your parts department.<\/div><\/article><!-- DPDFG End Post Item Container --><article id=\"post-337157\" class=\"dp-dfg-item post-337157 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies category-dealer-spotlight dp-dfg-term-id-36 dp-dfg-term-id-205\"     data-position=\"4\"   data-new-tab=\"off\"   data-action-priority=\"item\"><figure class=\"dp-dfg-image entry-thumb\"><a href=\"https:\/\/www.revolutionparts.com\/case-studies\/bommarito-ford\/\" class=\"dp-dfg-image-link\" ><img decoding=\"async\" class=\"dp-dfg-featured-image\" src=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/BommeritoFord-Dealership.png\" alt=\"Bommarito Ford\" width=\"700\" height=\"400\" data-ratio=\"0.57142857142857\"\/><\/a><\/figure><div class=\"dp-dfg-header entry-header\"><h2 class=\"entry-title\">Bommarito Ford<\/h2><\/div><div class=\"dp-dfg-meta entry-meta\"><\/div><div class=\"dp-dfg-content entry-summary\">Turning Parts Employees into Online Sales Leaders\nBommarito Ford has achieved amazing results with its parts department, reporting 407 orders and $82,462.52 in sales in just 30 days. These numbers highlight the growing power of parts eCommerce. At the heart of this success is Fixed Ops Director Scott Lindwall\u2019s philosophy: \u201cYour bottom line is your front line, and your people are your front line.\u201d\u00a0 Bommarito Ford Rolling 30-Day Online Part Sales407\nOrders\n$6,025.88\nGross Profit\n$82,462.52\nSales$202.61\nAverage Order\nGrow Your Own High-Impact Parts Employees\u00a0\nScott Lindwall\u2019s journey to becoming Fixed Ops Director for the Bommarito Group began on the ground floor as a parts manager. Over the years, he worked his way up, gaining firsthand experience and a deep understanding of what it takes to build a successful team.\u00a0\n\nNow overseeing operations at multiple dealerships\u2014Ford, Nissan, Honda, VW, and Toyota\u2014Lindwall has led the charge in embracing online sales, being the first in the group to adopt RevolutionParts seven years ago.\n\n\u201cI spend money with folks who I trust,\u201d said Lindwall, and that trust starts within his own team.\u00a0\n\nHiring a new parts manager, Ben Hannock, was a turning point. Within 30 days of Hannock\u2019s arrival, the department experienced 100% growth.\u00a0\n\nLindwall emphasized, \u201cWhen you invest in your people and set them up to win, they deliver.\u201d\u00a0\u00a0\n\nLeadership continually invests in the parts department by encouraging them to discuss and share ideas internally, sending them to seminars and other industry events, and providing educational reading materials.\nTaking on Aftermarket Retailers with RevolutionParts\nTraditionally, the success of a parts department was tied to the sales floor and service drive. Today, the competition extends beyond local markets to 24\/7 aftermarket retailers.\u00a0\n\nLindwall said, \u201cOur competition is the aftermarket\u2014they\u2019re working 24\/7, and we have the ability to do the same thing and even better.\u201d\n\nUsing RevolutionParts, Bommarito Ford turned its parts department into a strong online business that customers can shop from anytime, anywhere. Selling parts online has helped the dealership reach beyond local customers and compete across the whole country.\n\nRevolutionParts has played a big role in helping Bommarito Ford succeed with selling parts online. The platform handles the background tasks, allowing the dealership to focus on sales and taking care of customers.\u00a0\n\nLindwall had simple advice for other dealers: \u201cIt\u2019s a trust fall, but it\u2019s the best thing you\u2019ll ever do.\u201d\n\nHe also gives credit to RevolutionParts\u2019 consulting services, especially Mike King, for sharing tips and strategies that really work. Lindwall recommended, \u201cFollow their recommendations.\u201d\nTurning Inventory Into Cash, One Sale at a Time\nFor Bommarito Ford, keeping inventory clean and moving isn\u2019t a challenge\u2014it\u2019s a way of doing business. Lindwall believes in treating inventory like \u201cpiles of money.\u201d He explained, \u201cThe more you can move it, the cleaner you keep it, and the more money you can earn.\u201d\u00a0\u00a0\n\nRevolutionParts helps Bommarito Ford stay on top of this process by making it easy to sell parts online. The platform turns slow-moving inventory into profit by connecting the dealership with customers all over the country. By staying focused on quick sales and avoiding stockpile issues, the parts department operates more efficiently and keeps profits growing.\u00a0 Making It Easy for Customers to Keep Coming Back\u00a0\u00a0\nLindwall knows how important it is to make things simple for customers. \u201cIt\u2019s not what you like, it\u2019s the consumer,\u201d he chuckled, quoting the movie Joe Dirt.\u00a0\u00a0\n\nSelling parts online fits perfectly with this idea. It lets customers shop whenever they want, on their own time. This convenience helps Bommarito Ford stand out and keeps customers coming back.\u00a0\u00a0\n\nLindwall had a big goal: \u201cOne day, my parts department is going to outgross our service department.\u201d With hard work and the help of eCommerce, that\u2019s exactly what happened. Selling parts online played a big role in reaching that milestone and making the department a leader in the dealership.\u00a0\u00a0\nAdvice for Dealerships Not Yet Selling Parts Online\u00a0\u00a0\nFor dealerships unsure about selling parts online, Lindwall has some simple advice: go for it. \u201cIt\u2019s totally doable,\u201d he said. While it may require some extra work, having the right tools and support makes it much easier\u2014and the rewards are worth it.\u00a0\u00a0\n\nLindwall encouraged General Managers to trust their operators and consider new programs and tools. \u201cGeneral Managers need to listen to their operators about the programs and tools that are out there,\u201d he explained. \u201cIn the dealership, you have to use every revenue opportunity available to you.\u201d\u00a0\u00a0\n\nWith RevolutionParts, Bommarito Ford has done just that. The platform has been a game-changer, turning online parts sales into a powerful way to boost revenue and reach more customers. For Lindwall, selling parts online isn\u2019t just a good idea\u2014it\u2019s essential for staying competitive and growing the business.\u00a0\u00a0\nInvest in People, Embrace Technology, Achieve Big Goals\nBommarito Ford\u2019s story shows how focusing on people and using the right technology can turn a parts department into a strong and profitable business. By supporting employees, focusing on customer experience, and using RevolutionParts for online sales, the dealership has created a model for success.\u00a0\u00a0\n\nLindwall summed it up perfectly: \u201cTaking risks is part of being great.\u201d For dealerships ready to invest in their team and embrace online sales, Bommarito Ford offers a clear path to reaching big goals.Discover how RevolutionParts can help you boost your online parts sales and streamline your operations. Schedule your free demo today and take the first step towards transforming your parts department.<\/div><\/article><!-- DPDFG End Post Item Container --><article id=\"post-337134\" class=\"dp-dfg-item post-337134 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies category-dealer-spotlight dp-dfg-term-id-36 dp-dfg-term-id-205\"     data-position=\"5\"   data-new-tab=\"off\"   data-action-priority=\"item\"><figure class=\"dp-dfg-image entry-thumb\"><a href=\"https:\/\/www.revolutionparts.com\/case-studies\/stillwell-ford\/\" class=\"dp-dfg-image-link\" ><img decoding=\"async\" class=\"dp-dfg-featured-image\" src=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/Stillwell-Ford-WebImage.jpg\" alt=\"Stillwell Ford\" width=\"450\" height=\"269\" data-ratio=\"0.59777777777778\"\/><\/a><\/figure><div class=\"dp-dfg-header entry-header\"><h2 class=\"entry-title\">Stillwell Ford<\/h2><\/div><div class=\"dp-dfg-meta entry-meta\"><\/div><div class=\"dp-dfg-content entry-summary\">How Stillwell Ford Achieved $200k+ in Sales and $23k+ Profit in One Month with Selling Parts OnlineParts managers like Bill Green at Stillwell Ford are forever changing how dealerships do business. A little more than three years ago, Bill started at Stillwell Ford and right away leveled up his department from a support function for service and sales to a totally new profit maker for the dealership. Using RevolutionParts, he has driven rolling 30-day sales of 800+ orders and $200,000+ in revenue. There are benefits beyond the profitable revenue boost, too: trust from his general manager, steady growth, and lots of manufacturer kickbacks.Rolling 30-day sales volume839\nOrders\n$23,271.57\nGross Profit\n$200,316.11\nSales$238.76\nAverage Order\nA Vision for Big Growth\nIn the past\u2014and at many dealerships still today\u2014parts departments relied on vehicle sales and service volume to meet their revenue goals, making growth difficult without a huge budget and dealership expansion. But Bill, a manager with 40+ years of automotive industry experience, knew that online selling could provide the parts department with a scalable source of income. With RevolutionParts, Stillwell Ford entered the digital parts market, allowing them to bypass the geographic limits of a small-town dealership and open up a new nationwide customer base.\nBill says: \u201cI tried to make it work at a few places before, but I didn\u2019t have any support from the owners. Then I went to my current boss. At first, he said no. Later, I came back with more info, plus there was a discount program for Ford dealers. I also got advice from our IT guy, who thought it was a good idea. With better details and a lower price, we finally went for it.\u201d \u201c\u201cNow, we\u2019re wondering why we didn\u2019t do it sooner!\u201d\u201dOvercoming Skepticism &amp; Training His Team\nBill\u2019s parts team was skeptical at first\u2014many of his employees were uncomfortable with the idea of the technology, especially those who had worked in traditional parts roles for decades. However, Bill is a very capable and convincing leader, and with RevolutionParts\u2019 help and easy-to-use tools, he quickly trained his team to manage and fulfill online orders.\nNow, Stillwell Ford\u2019s parts department is doing so much business online that they have multiple new full-time team members managing online order processing, customer calls, emails, and outbound packaging. \n\u201cSome people in my team weren\u2019t sure about it at first. But now they\u2019ve changed their minds\u2014especially after we come in on a Monday morning and have 120 orders in the queue!\u201d Bill says.The Financial Impact: Volume, Kickbacks, &amp; Profit\nUnlike over-the-counter sales, where profit margins are typically higher, online sales often come with smaller margins. However, online sales is a volume game which has helped Stillwell Ford tap into a new source of profit, a cleaner inventory, and manufacturer kickbacks from Ford.\u00a0\n\"I'm not just stocking parts randomly\u2014we use Ford's RIM program, so parts get added automatically and are protected from going obsolete. Plus, we make money on shipping, and our higher purchase volume moved us to a better discount category with Ford. It all adds up to bigger profits. It also lets me stock parts I wouldn\u2019t usually carry,\u201d says Bill.\u201cWith the part sales history we have now, it benefits our service department, retail customers, and even wholesale buyers since we have more parts available.\u201dSuccess Has No Limit\n\nFor Bill, selling parts online was an exciting challenge that renewed his enthusiasm for his career. Having started in the dealership business in the 1980s, Bill has seen firsthand how the industry has evolved. His journey has included roles at a Jeep, Buick, and GMC dealership, time with BMW Corporate, and now his position at Stillwell Ford.\u00a0\n\n\u201cAdding the internet side of things gets me excited, even though it was a lot to learn at first. But now I really enjoy this work and think I\u2019m good at it. We\u2019re still improving every day, solving customer issues and getting better at what we do,\u201d Bill says.\u00a0\u00a0\n\nFor seasoned managers, taking up online retailing might seem scary at first, but as Bill\u2019s story shows, it\u2019s totally doable\u2014and can even make your job more rewarding (and definitely more lucrative). By stepping into online parts sales, Bill found a scalable revenue source and a way to simplify the day-to-day pressures of managing a parts department.\u201cNow our owner trusts me to manage the department without micromanaging, which isn\u2019t always the case at other dealerships.\u201d\u00a0The steady flow of online orders eases the stress of hitting traditional monthly sales targets, allowing Bill to focus on long-term growth and customer satisfaction.\u00a0\u00a0Key Takeaways for Dealerships\nConsidering the move into online parts retailing? Bill\u2019s message is clear: take the leap. As Bill puts it, \u201cIt\u2019s a huge market out there, and it continues to grow. If you don\u2019t get in now, you\u2019re going to be left behind or playing catch-up later.\u201d\u00a0\u00a0\nThe opportunity is great, with billions of dollars circulating in the online parts market and even more growth projected. For dealerships that hesitate, Bill offers a candid reminder: \u201cIf you\u2019re not interested in growing your business, then don\u2019t bother. But if you are, this is a great way to do it. You can start as small as you want and grow at your own pace.\u201d\u00a0\u00a0Bill also emphasizes that dealerships don\u2019t have to dive in at full speed right away: \u201cYou don\u2019t have to do eBay and Amazon or buy superstore orders from the start. You can take it slower.\u201d\u00a0\u00a0\nHe also wants to remind you that while the work may feel challenging at first, it\u2019s manageable. \u201cDo some research, understand it\u2019ll take effort, and know you don\u2019t need to hire more people right away\u2014but you\u2019ll eventually need to as your business grows.\u201d\u00a0\u00a0\nFinally, Bill reflects on his own journey, saying, \u201cI wish I'd have been in the store 10 years ago and started it 10 years ago.\u201d\n&nbsp;\nA Future-Forward Approach with RevolutionParts\nFor dealerships not yet online, Bill\u2019s success story serves as both inspiration and a clear roadmap. Selling parts online has been a game-changer for Stillwell Ford, offering both stability and expansion opportunities for the dealership. With RevolutionParts, both traditionally-seasoned and tech-savvy parts managers alike can drive huge growth in a dealership\u2019s parts department. Discover how RevolutionParts can help you boost your online parts sales and streamline your operations. Schedule your free demo today and take the first step towards transforming your parts department.<\/div><\/article><!-- DPDFG End Post Item Container --><article id=\"post-337117\" class=\"dp-dfg-item post-337117 post type-post status-publish format-standard has-post-thumbnail hentry category-ebook dp-dfg-term-id-24\"     data-position=\"6\"   data-new-tab=\"off\"   data-action-priority=\"item\"><figure class=\"dp-dfg-image entry-thumb\"><a href=\"https:\/\/www.revolutionparts.com\/ebook\/parts-managers-guide-to-sell-more-accessories\/\" class=\"dp-dfg-image-link\" ><img decoding=\"async\" class=\"dp-dfg-featured-image\" src=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/PM-Guide-To-Selling-Accessories-Web.jpg\" alt=\"Parts Manager\u2019s Guide to Sell More Accessories\" width=\"700\" height=\"400\" data-ratio=\"0.57142857142857\"\/><\/a><\/figure><div class=\"dp-dfg-header entry-header\"><h2 class=\"entry-title\">Parts Manager\u2019s Guide to Sell More Accessories<\/h2><\/div><div class=\"dp-dfg-meta entry-meta\"><\/div><div class=\"dp-dfg-content entry-summary\">The automotive accessories market is worth over $500 Billion. Is your parts department getting its fair share of the profit?\nIn this guide, learn how to:\n\nSet up your parts department to sell more accessories profitably.\nExpand your reach and attract parts customers nationwide.\nStart 2025 strong with a brand new profit center.\n<\/div><\/article><!-- DPDFG End Post Item Container --><article id=\"post-337101\" class=\"dp-dfg-item post-337101 post type-post status-publish format-standard has-post-thumbnail hentry category-ebook dp-dfg-term-id-24\"     data-position=\"7\"   data-new-tab=\"off\"   data-action-priority=\"item\"><figure class=\"dp-dfg-image entry-thumb\"><a href=\"https:\/\/www.revolutionparts.com\/ebook\/gm-boosting-profitable-accessory-sales\/\" class=\"dp-dfg-image-link\" ><img decoding=\"async\" class=\"dp-dfg-featured-image\" src=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/GM-Guide-To-Selling-Accessories-Web.jpg\" alt=\"General Manager\u2019s Guide to Boosting Profitable Accessory Sales\" width=\"700\" height=\"400\" data-ratio=\"0.57142857142857\"\/><\/a><\/figure><div class=\"dp-dfg-header entry-header\"><h2 class=\"entry-title\">General Manager\u2019s Guide to Boosting Profitable Accessory Sales<\/h2><\/div><div class=\"dp-dfg-meta entry-meta\"><\/div><div class=\"dp-dfg-content entry-summary\">The automotive accessories market is worth over $500 Billion. Is your dealership getting its fair share of the profit?\nIn this guide, learn how to:\n\nSet up your parts department to sell more accessories profitably.\nExpand your dealership\u2019s reach and attract customers nationwide.\nStart 2025 strong with a brand new profit center in your dealership.\n<\/div><\/article><!-- DPDFG End Post Item Container --><article id=\"post-337082\" class=\"dp-dfg-item post-337082 post type-post status-publish format-standard has-post-thumbnail hentry category-ebook dp-dfg-term-id-24\"     data-position=\"8\"   data-new-tab=\"off\"   data-action-priority=\"item\"><figure class=\"dp-dfg-image entry-thumb\"><a href=\"https:\/\/www.revolutionparts.com\/ebook\/simple-strategies-to-sell-more-parts\/\" class=\"dp-dfg-image-link\" ><img decoding=\"async\" class=\"dp-dfg-featured-image\" src=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/simple-strategies-to-sell-more-parts-lander.png\" alt=\"Simple Strategies to Sell More Parts\" width=\"700\" height=\"400\" data-ratio=\"0.57142857142857\"\/><\/a><\/figure><div class=\"dp-dfg-header entry-header\"><h2 class=\"entry-title\">Simple Strategies to Sell More Parts<\/h2><\/div><div class=\"dp-dfg-meta entry-meta\"><\/div><div class=\"dp-dfg-content entry-summary\">Tap into your Parts Department\u2019s full revenue potential.\nStruggling to find new ways to sell more parts? How this guide can help:\n\nIncrease parts sales in just one month with a simple, easy plan.\nStart 2025 ready to beat your sales goals every month.\nGet expert tips from top parts sellers to take advantage of online parts sales.\n<\/div><\/article><!-- DPDFG End Post Item Container --><article id=\"post-337036\" class=\"dp-dfg-item post-337036 post type-post status-publish format-standard has-post-thumbnail hentry category-auto-industry-trends category-blog category-fixed-ops category-improve-operations dp-dfg-term-id-61 dp-dfg-term-id-21 dp-dfg-term-id-66 dp-dfg-term-id-157\"     data-position=\"9\"   data-new-tab=\"off\"   data-action-priority=\"item\"><figure class=\"dp-dfg-image entry-thumb\"><a href=\"https:\/\/www.revolutionparts.com\/blog\/the-hidden-costs-of-an-inefficient-parts-department-on-your-dealership\/\" class=\"dp-dfg-image-link\" ><img decoding=\"async\" class=\"dp-dfg-featured-image\" src=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/Inefficient-MainImage.jpg\" alt=\"The Hidden Costs of an Inefficient Parts Department on Your Dealership\" width=\"700\" height=\"400\" data-ratio=\"0.57142857142857\"\/><\/a><\/figure><div class=\"dp-dfg-header entry-header\"><h2 class=\"entry-title\">The Hidden Costs of an Inefficient Parts Department on Your Dealership<\/h2><\/div><div class=\"dp-dfg-meta entry-meta\"><\/div><div class=\"dp-dfg-content entry-summary\">Achieving 100% fixed absorption is a must for the long-term success of your dealership\u2014especially in the midst of plummeting vehicle profitability and growing uncertainty around the future of service. However, this goal continues to be a significant challenge for many dealerships, as the average absorption rate for U.S. dealerships sits around 60%. The solution is hiding in plain sight: your parts department.\u00a0\nParts departments in particular can create serious financial strain when managed inefficiently, leading to lost opportunities, increased costs, and decreased profitability. While sales departments have typically been viewed as the star of the dealership, the strongest armor protecting your dealership\u2019s success is in the fixed ops department. But only if you have the tools and processes in place to reach your full revenue potential. \nLet\u2019s explore the hidden costs associated with dealership parts inefficiencies. Plus, we\u2019ll share how modernizing your processes can boost your dealership\u2019s profitability and customer satisfaction.Finding Inefficiencies in the Parts Department\nOperational inefficiencies have a snowball effect on dealership profitability. Here are some of the most common inefficiencies that dealerships face:Effectively managing parts inventory is no walk in the park. A lack of real-time inventory management will lead to significant issues. Dealerships may overstock slow-moving parts while running out of high-demand ones. This leads to delayed service jobs, lost sales, and worse of all\u2014losing customers to your competition.\u00a0Manual or outdated ordering processes result in slow fulfillment times and errors in part identification. These inefficient inventory practices lead to high levels of obsolete stock. This leads to unhappy customers and creates a devastating burden on your dealership\u2019s budget. When you\u2019re dealing with the razor thin margins of the modern dealership, missteps like this really hurt.\u00a0Many parts departments still operate with traditional sales methods, limiting their customer base to walk-ins, phone orders, and service lanes. There\u2019s no way around it\u2014customers prefer to buy parts online, expecting an easy shopping experience that dealerships without eCommerce simply can\u2019t deliver. If you don\u2019t embrace eCommerce now, it will continue to result in more and more lost customers, eventually resulting in your dealership getting left behind.\u00a0\nIn fact, according to our 2023 eCommerce Shopper Behavior Report, a total of 143.2 million unique users visited web stores powered by RevolutionParts in just one year, from March 2022 to March 2023. If you aren\u2019t currently selling parts online, that\u2019s a lot of customers to be missing out on\u2026The Vital Role of the Parts Department in Fixed OperationsA well-managed parts department is key to the success of fixed operations. As Tully Williams famously said:\u00a0 \u201cWithout great parts people, without great parts inventory there is no service department. HOURS are sold because of parts, parts sell HOURS.\u201d\u00a0This quote highlights the symbiotic relationship between the parts and service departments. When parts are efficiently handled, service operations run smoothly, leading to increased revenue through additional labor hours.\nHere\u2019s how an efficient parts department can enhance service operations:\n\nReduced service delays: Quick access to the right parts ensures that service jobs can be completed on time.\nIncreased technician productivity: When technicians have the necessary parts available, they can focus on completing jobs rather than waiting on parts.\n\nBoosted dealership profitability: By optimizing parts management, dealerships can sell more labor hours, contributing to higher fixed absorption rates.Embracing Modern Automotive eCommerce SolutionsIf you\u2019re like 95% of U.S. dealerships, you know there\u2019s no room for error, which highlights the need to maximize the revenue impact of every department in your store. One area with a typically underutilized power source is your parts department. To tap into your parts department\u2019s revenue potential, adding an eCommerce channel is a must. Here\u2019s why:\nReach a Larger Market\nAn eCommerce platform allows your dealership to reach customers far beyond your local market. Can any of your other departments do that on a daily basis? By selling parts online, you can tap into a national (and even global) customer base, increasing sales opportunities and supersizing your dealership\u2019s footprint.\nStreamline Inventory Management\nWith an eCommerce platform specifically designed for dealerships, you can access the best, most accurate and up-to-date brand catalogs available. This translates to real-time inventory management which means you can sell any part at any time. When you sell parts this way, you get paid before you actually have to purchase the part. That means no financial risk and no threat of the part becoming obsolete. It also improves accuracy in tracking sales trends by providing data insights.\nEnhance your Customer Experience\nThere\u2019s a huge DIY market out there that values genuine parts. And those customers expect fast, easy, and transparent online shopping experiences. eCommerce enables customers to browse available parts, check prices, and place orders from anywhere, at any time. It also simplifies order tracking and communication, improving customer satisfaction.\nAs online sales of automotive parts and accessories are expected to grow by nearly 50% between 2024 and 2030, embracing eCommerce has never been more of a must-do.Success Stories That Speak VolumesBMW of West Chester saw huge success after integrating eCommerce into their parts department. They were able to clear out obsolete inventory and increase their parts sales, all while providing a better experience for their customers.\u00a0\nThe dealership now reports nearly $200K in online parts sales every month. Their story is a perfect example of how eCommerce can transform a parts department from a cost center into a profit generator. Olympia Nissan's\u00a0parts department, once considered a quiet corner of the dealership, has transformed into a significant revenue generator by shifting to an eCommerce-focused strategy using RevolutionParts. This transition helped boost their absorption rate and grow their monthly online orders to 465, generating $67,275.39 in revenue with an average order value of $144.68. Over time, Olympia Nissan\u2019s online efforts have yielded an impressive $7.3 million in revenue and $1.2 million in gross profit.\nThe key to this success was the dealership\u2019s decision to move away from platforms like eBay and Amazon, opting instead to focus on building their own customized web store through RevolutionParts. The flexibility and ease of use of the platform allowed the dealership to streamline its parts operations and tap into broader markets. Modern INFINITI\u2019s transition to online parts sales through RevolutionParts has been a seamless and highly successful experience. Selling online helped the dealership clear aging and obsolete parts quickly, while leveraging manufacturer-backed promotions boosted traffic and visibility. Flexible shipping options further increased profitability, allowing them to choose cost-effective methods that align with their goals.\nIn just 30 days, Modern INFINITI\u2019s online store achieved impressive results: 260 orders, over $111K in sales, and a gross profit of $6,367. Even with competitive online pricing, they outpaced their wholesale department\u2019s performance. By opening the store to everyday consumers, not just repair shops, Modern INFINITI expanded their customer base, increased traffic, and improved customer satisfaction.Leveraging Data and Digital Tools for Better Decision-MakingTo improve efficiency and profitability, dealerships should look to digital tools and data-driven decision making. Real-time data allows parts managers to track key performance metrics, make informed decisions, and continuously optimize operations. Here are some key metrics your parts department should be tracking:\n\nInventory Turnover Rate: How often your inventory is sold and replaced over a certain period. A higher turnover rate suggests efficient inventory management.\nObsolescence Percentage: The percentage of your inventory that consists of obsolete parts. A high obsolescence rate indicates poor inventory management practices and wasted resources.\nFill Rate: How often the parts department can fill customer or service department orders without delays. A low fill rate indicates dealership parts inefficiencies in inventory management.\nGross Profit Margin: The percentage of revenue that exceeds the cost of goods sold. A healthy gross profit margin indicates that the dealership is maintaining profitable pricing strategies and managing costs effectively. Monitoring this helps ensure that while parts are competitively priced, the dealership is still making a sufficient profit.\nAverage Order Value (AOV): The average dollar amount spent each time a customer places an order. Increasing AOV can be a sign of effective upselling and cross-selling strategies, such as offering complementary products or bundling parts.\u00a0\nBackorder Rate: How often the dealership\u2019s parts are on backorder. A high backorder rate can lead to customer dissatisfaction and lost sales. By closely monitoring this metric, parts departments can work toward optimizing stock levels and ensuring timely fulfillment.\nCustomer Satisfaction Score (CSAT): This metric gauges customer satisfaction with their purchasing experience. Whether it's based on timely delivery, the accuracy of orders, or the quality of customer service, tracking CSAT is crucial for building customer loyalty and ensuring repeat business in the competitive auto parts market.\n\n\nDigital Tools for Parts Department Optimization\nInventory Management Systems: These systems provide real-time insights into inventory levels, helping reduce the likelihood of overstocking or running out of parts.\nAutomated Pricing Tools: Automating pricing adjustments based on demand and availability ensures that parts are competitively priced while maintaining profitability.\nCustomer Relationship Management (CRM) Platforms:CRMs can track customer interactions and help streamline the order process.Streamline Your Parts Operations &amp; Boost Dealership ProfitabilityDealership parts inefficiencies carry hidden costs that can quietly erode your dealership\u2019s profitability. From lost sales and outdated inventory to customer dissatisfaction, the risks of an inefficient parts operation are significant. However, by adopting modern automotive eCommerce solutions, dealerships can transform their parts department into a powerful driver of revenue and customer loyalty.\nIf you fail to modernize, your dealership will continue to face unnecessary financial strain. Meanwhile, those that embrace eCommerce and optimized processes will thrive. RevolutionParts is here to help you make that transformation. Streamline your parts operations, boost dealership profitability, and ensure your long-term success by exploring the modern automotive eCommerce solutions we have to offer.Maximize Absorption Rate and Future-Proof Your DealershipUnlock your fixed ops revenue potential\u2014download\u00a0the\u00a0Ultimate General Manager\u2019s Roadmap to Maximize Absorption Rate\u00a0for proven tips.<\/div><\/article><!-- DPDFG End Post Item Container --><article id=\"post-337027\" class=\"dp-dfg-item post-337027 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies dp-dfg-term-id-36\"     data-position=\"10\"   data-new-tab=\"off\"   data-action-priority=\"item\"><figure class=\"dp-dfg-image entry-thumb\"><a href=\"https:\/\/www.revolutionparts.com\/case-studies\/royal-oak-nissan\/\" class=\"dp-dfg-image-link\" ><img decoding=\"async\" class=\"dp-dfg-featured-image\" src=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/RoyalOak-Dealership.jpg\" alt=\"Royal Oak Nissan\" width=\"700\" height=\"400\" data-ratio=\"0.57142857142857\"\/><\/a><\/figure><div class=\"dp-dfg-header entry-header\"><h2 class=\"entry-title\">Royal Oak Nissan<\/h2><\/div><div class=\"dp-dfg-meta entry-meta\"><\/div><div class=\"dp-dfg-content entry-summary\">How Royal Oak Nissan Modernized Fixed Ops to Maximize Profitability &amp; ScalabilityRoyal Oak Nissan, located in Alberta, Canada, has leveraged the RevolutionParts digital commerce solution to expand its reach and build a profitable parts department. Under the leadership of Andy Lawrence, Parts Manager, the dealership is proving how modern eCommerce can future-proof fixed ops departments.\u00a0\u00a0Early Adoption in Canada Pays Off\u00a0\u00a0\nRevolutionParts enabled Royal Oak Nissan to monetize on a major gap in the Canadian market. \u201cThere aren\u2019t many players in Canada combining eCommerce and auto parts sales. Being the first ones with our foot in the door has given us a good leg up on the rest of the market,\u201d Andy says.This foresight has positioned Royal Oak Nissan as a leader among Canadian Nissan dealerships. Afterall, there are only a few Nissan Canada dealers on the RevolutionParts platform, and many haven\u2019t put in the effort to succeed online.\u00a0\nWhen Andy Lawrence took over the parts department at Royal Oak Nissan a little over a year ago the dealership had already been using RevolutionParts for online sales for a year and a half. But armed with eCommerce experience at other dealerships, Lawrence saw the potential of the platform to further maximize the dealership\u2019s profitability and scalability. \u201cWe really love using RevolutionParts. It's definitely better than a lot of the eCommerce sites I've used in my previous work. The UI is really nice to use as well.\u201dWith RevolutionParts, online part sales have become a big chunk of Royal Oak Nissan\u2019s business.\u00a0\n\u201cWe definitely don't waive eCommerce aside. Previously, we had a different eCommerce platform, but it was garbage. Nobody used it. Then RevolutionParts came in and cemented our place in the market where nobody else was really competing. eCommerce is now a good fraction of our business,\u201d says Andy.ROYAL OAK NISSAN 30-DAY SALES PERFORMANCE:80\nOrders\n$21,756.50\nSales$244.46\nAverage Order\nExpanding Reach &amp; Revenue Through eCommerce\u00a0\u00a0\nWhile traditional dealership models often treat parts departments as support functions, Royal Oak Nissan takes a different approach. Andy and his team have built the parts department into a key revenue generating operation.\u00a0\n\u201cMost parts departments are reactive, simply supporting the dealership\u2019s service and sales efforts. We wanted to take a front row seat and establish our department as a central cog in the dealership\u2019s operations,\u201d Andy explains.\u00a0\u00a0\nThe results are clear: online sales have unlocked new revenue streams and expanded the dealership\u2019s reach far beyond Alberta. With optimized SEO strategies and targeted online pricing, the team has attracted customers from other provinces\u2014outcompeting dealerships across the country.\u00a0\n\u201cOffering discounts online allows us to undercut competitors and reach customers we wouldn\u2019t have accessed otherwise,\u201d Andy says.\u00a0\u00a0\nThe parts department\u2019s growing online presence has been essential to long-term scalability of the dealership\u2014and it hasn\u2019t gone unnoticed.\u00a0\n\u201cThe rest of our dealership knows that we're not just the dumb parts guys in the back of the dealership,\u201d says Andy.\u201cRevolutionParts has really been indispensable for us in broadening our market reach and growing our revenue through different income channels.\u201dImproved Sales on Obsolete Parts\u00a0\u00a0\nOne of the biggest challenges in parts departments is managing aging and obsolete inventory. However, the RevolutionParts platform has provided new ways to move outdated products.\u00a0\nAndy says: \u201cWe\u2019ve only recently started listing obsolete parts online, but we\u2019ve already seen increased demand. It\u2019s difficult to sell these niche items in person, but with RevolutionParts, we can tap into a national customer base. There\u2019s always someone out there looking for that hard to find part sitting on our shelf.\u201d\u00a0\u00a0\nBy listing obsolete inventory strategically, the team has reduced the risk of holding unsellable stock, while increasing cash flow. Lawrence credits RevolutionParts for the increased demand\u2026\n\u201cI have noticed an uptick in the demand for obsolete parts almost completely due to RevolutionParts.\u201dMinimal Marketing, Maximum Impact\u00a0\u00a0\nRoyal Oak Nissan\u2019s online success has been driven primarily by organic strategies.\u00a0\n\u201cWe keep it simple\u2014mainly focusing on SEO to ensure we show up at the top of search results,\u201d Andy explains.\u00a0\nUnlike many businesses that rely heavily on paid ads, the dealership has seen consistent monthly online sales of $20,000+\u2014without significant marketing investments. \u201cIn terms of marketing, it's been pretty light compared to the kind of revenue we're bringing in for sure.\u201dA Customer Service Committed &amp; Tech-Savvy Team\u00a0\nAt the heart of Royal Oak Nissan\u2019s success within the parts department is a strong team committed to personalized customer service and technical proficiency.\u00a0\n\u201cWe\u2019ve got a small, close knit team of four guys, and we\u2019re all pretty tech savvy. We know how to dig into the technical side of things for DIY customers, but we also know when to dial it back and explain things in accessible terms for people who aren\u2019t car experts,\u201d Andy says.\u00a0\u00a0\n\u201cPlus, we're all on board with expanding e-commerce as well as other income channels for our dealership.\u201d\u201cI think we're probably the most ahead of the curve compared to other dealerships in our area.\u201dThis adaptable and modern approach has earned the dealership glowing customer feedback.\u00a0\n\u201cWe've gotten comments from many of our customers applauding us for our customer service, and our attention to detail. I think it's pretty crucial to set yourselves apart in the market in this way in 2024,\u201d says Andy.The Blueprint for Modernizing Fixed Ops\nThe success of Royal Oak Nissan\u2019s parts department shows how dealerships can effectively modernize their fixed ops operations to drive profitability and scalability. By embracing eCommerce early, efficiently managing inventory, and focusing on exceptional customer service, the dealership has positioned itself as a leader in the Canadian auto parts market.\u00a0\u00a0\n\u201cI think it's the future, to be honest,\u201d Andy says of selling parts online. \u201cYou can\u2019t just be a passive parts department.\u201dWith this modern approach and a commitment to continuous improvement, Royal Oak Nissan\u2019s parts department is poised to thrive in a competitive market. For dealerships looking to modernize their operations, Royal Oak\u2019s journey offers valuable insights and a clear path to success.\u00a0\u00a0\nRevolutionParts isn\u2019t just a platform\u2014it\u2019s a solution that empowers dealerships to stay ahead of the curve, unlock new revenue streams, and future-proof your fixed ops departments. Discover how RevolutionParts can help you boost your online parts sales and streamline your operations. Schedule your free demo today and take the first step towards transforming your parts department.<\/div><\/article><!-- DPDFG End Post Item Container --><article id=\"post-337018\" class=\"dp-dfg-item post-337018 post type-post status-publish format-standard has-post-thumbnail hentry category-case-studies dp-dfg-term-id-36\"     data-position=\"11\"   data-new-tab=\"off\"   data-action-priority=\"item\"><figure class=\"dp-dfg-image entry-thumb\"><a href=\"https:\/\/www.revolutionparts.com\/case-studies\/alden-auto\/\" class=\"dp-dfg-image-link\" ><img decoding=\"async\" class=\"dp-dfg-featured-image\" src=\"https:\/\/www.revolutionparts.com\/wp-content\/uploads\/AldenAuto-DealerImage.jpg\" alt=\"Alden Auto\" width=\"700\" height=\"400\" data-ratio=\"0.57142857142857\"\/><\/a><\/figure><div class=\"dp-dfg-header entry-header\"><h2 class=\"entry-title\">Alden Auto<\/h2><\/div><div class=\"dp-dfg-meta entry-meta\"><\/div><div class=\"dp-dfg-content entry-summary\">Alden Auto Drives Huge Growth Through RevolutionParts\u2019 Consulting ServicesRevolutionParts empowered Alden Auto with a user-friendly platform to manage their parts inventory, sales, and fulfillment processes. But, the real turning point came when parts eCommerce giant, Mike King was brought in to help maximize the dealership\u2019s use of the platform.Alden Auto\u2019s Challenge\nAlden Auto was a successful dealership, but their parts department wasn\u2019t performing as well as it could. The parts manager, Christopher Forrester, had taken the department from $8,000 to $35,000 in monthly online parts sales. Their new goal? To continue growing while maintaining strict control over costs and improving customer experience.\u00a0\nChristopher describes the early days as a struggle, saying, \u201cthe [parts manager] before me didn\u2019t want any part of selling online, so I had to start from scratch.\u201d The team had partnered with RevolutionParts to power their online sales, but they needed guidance to improve processes and scale more efficiently\u2014which is where King came in.\n\nDesigning More Efficient Operations (Inexpensively)\nMike worked closely with Christopher and his team to improve every aspect of their workflow, from packaging to customer communication. Mike told Christopher, \u201cThese are the things that you need to do to be successful, and they don\u2019t involve spending money.\u201d\n\nThose key areas of focus included:Mike helped Christopher to improve the consistency and speed of daily processes right away. Christopher said, \u201cwe were already doing the work, but not often or consistently enough. I used to post things whenever I had the time, instead of doing it right away.Mike also helped Alden Auto evaluate their pricing and shipping strategies, ensuring they were competitive while protecting profit margins. Christopher said, \u201cMike connected me with a FedEx representative to help us secure better shipping rates. We also started looking closely at shipping supplies and costs, making adjustments that really improved our bottom line. These small changes, combined with more efficient processes, made a noticeable difference in our sales and customer satisfaction.\u201d By securing better shipping rates through negotiations with carriers like FedEx, Alden Auto was able to offer better deals to customers without sacrificing profitability.Mike introduced processes to upload inventory from Alden Auto\u2019s local PDC, which allowed them to offer a broader range of products without physically stocking every item. \u201cJust by improving our listings and inventory management, we instantly saw an increase in sales\u2014even for items we didn\u2019t have on hand at the time,\u201d said Christopher.Mike emphasized the importance of making a good impression through packaging. He trained the team to package parts efficiently and securely, ensuring a positive experience for customers when they received their items. Speedy Customer Service\nMike\u2019s philosophy centered on the idea that customer experience is critical to growth. He taught the team to focus on communication, accuracy, and consistency to build a loyal customer base. \u201cCustomer service was probably our biggest contributing factor to growth,\u201d Christopher recalled. \u201cThat\u2019s what sets us apart.\u201d\n\nAbandoned Cart Outreach\nOne of the most impactful strategies Mike introduced was cart abandonment outreach. He created a process, which helped to convert potential lost sales.\n\u201cWe realized we were losing a lot of potential sales to cart abandonment. Mike introduced strategies for reaching out to those customers, which was a game changer. We were able to convert a significant portion of those abandoned carts into completed sales,\u201d Christopher said.\n\nGathering Google Reviews\nMike also implemented a process for requesting Google reviews from satisfied customers. \u201cPeople who leave reviews are usually the ones we\u2019ve upset. But if you ask the happy customers, they\u2019ll gladly give you five stars,\u201d Mike noted. By sending daily emails to customers who had recently received their orders, Alden Auto saw their reviews skyrocket from 20 to over 500, with an improved rating of 4.9 stars.Results: Impressive Growth Without Increased Ad Spend\nBefore Mike\u2019s consulting services, Alden Auto was spending $1,500 a month on ads and generating $15,000-$20,000 in monthly sales. Under Mike\u2019s guidance, Alden Auto\u2019s sales jumped to $150,000 per month\u2014all while maintaining the same ad spend!\nChristopher praised Mike\u2019s impact on their business: \u201cMike showed us how to build customer loyalty and improve processes, and now those customers just keep coming back.\u201d\nBy implementing RevolutionParts\u2019 tools alongside Mike\u2019s strategic guidance, Alden Auto was able to scale their operations without hiring a large team. Previously, the parts department was run by only two employees, Christopher and Kim, who managed both the eCommerce and in-store parts sales\u2014but their growth has demanded change. \u201cNow we\u2019ve added a third employee, but for a long time, it was just the two of us handling everything,\u201d Christopher said.\n\nThe Power of Pairing Expertise &amp; Technology\nThe RevolutionParts platform allowed the dealership to automate many of the manual processes involved in selling parts online, from order processing to inventory management. By integrating with Alden Auto\u2019s existing systems, RevolutionParts ensured that the dealership could scale without adding more complexity.\n\u201cWe started using RevolutionParts four years ago and we haven\u2019t had any issues. It\u2019s been easy to work with, and it\u2019s helped us grow,\u201d says Christopher.\u00a0\nMike King\u2019s hands-on consulting, paired with RevolutionParts\u2019 platform, transformed Alden Auto into a robust eCommerce operation. For dealerships looking to expand their parts business online, the lessons from Alden Auto are clear: invest in the right technology, focus on customer experience, and work with experts who can guide you toward long-term growth.Discover how RevolutionParts can help you boost your online parts sales and streamline your operations. Schedule your free demo today and take the first step towards transforming your parts department.<\/div><\/article><!-- DPDFG End Post Item Container --><\/div><!-- DPDFG End Posts Items Container --><div class=\"dp-dfg-pagination\" data-base-url=\"\/wp-json\/wp\/v2\/s\/1716\" data-url-args=\"\"><\/div><!-- DPDFG End Pagination Container --><\/div><!-- DPDFG End Main Container -->\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/p>\n","protected":false},"author":1,"featured_media":54515,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-1716","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fixed Ops News and Insights | Learn to Grow 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