Tracking SEO Success for Your Dealership’s Parts Department
When a dealership notices a surge in visits from local searches for “best engine parts near me,” it’s clear that their SEO efforts are paying off. But how can you consistently monitor and evaluate these successes to ensure your strategies are truly...
The Rise of Aging Vehicles Means New Opportunities for OEM Parts Dealers
This means big changes for dealers selling OEM parts. According to S&P Global, the average age of vehicles in the U.S. is now 12.6 years. Among other factors, better vehicle quality and economic considerations have led to people keeping their passenger and light...
Conquering Parts Sales with Paid Ads: Insights from Industry Experts
In a recent webinar, “Conquering Parts Sales with Paid Ads,” hosted by RevolutionParts, industry experts shared their insights on leveraging paid advertising to increase parts sales. The panel featured Mike Rich, VP of eCommerce, Liam Cambra, VP of...
Getting Started with Social Media to Boost Auto Parts Sales
As a parts manager, you know driving sales for your business is essential to your bottom line, whether through eCommerce or in-store transactions. In today’s saturated digital marketplace, this often means wearing multiple hats, including that of a social media...
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