How to Run an Amazing (and Effective) Contest or Sweepstakes on your Parts Website
We’ve said it before, and we’ll say it again: customers LOVE sales and free stuff. So it makes sense that running a contest or sweepstakes is a great marketing trick to draw in shoppers. It’s not incredibly difficult, and the payoff can be massive. If you want to...
How to Boost the Google Ranking of your Parts Website in 7 Easy Steps
Your website is running, your holiday sales are amazing, you’re ready to start reaching out to customers… but they’re nowhere to be found! Investing in some manner of marketing is always a good idea, but there are things you can do to improve your parts website...
6 Return-Handling Mistakes Eating into Your Profit Margins
As annoying as it is, returns are one of those things you can’t avoid. Whether the customer ordered the wrong auto part by accident or just doesn’t need it anymore, these things happen, and you need to have a system in place when it does. The process seems...
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