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OEMs Can Support Massive 2022 Black Friday Parts Sales
Black Friday weekend is the biggest retail weekend of the year, ending on Cyber Monday. This is the weekend that kicks off the Christmas shopping season,, and shoppers across the country wait all year for the best deals on products from their favorite brands. While...
eBay Helps RevolutionParts Customers Lower Obsolescence
Auto dealers across North America struggle with maintaining low obsolescence in their parts department. In fact, it is estimated that the average parts department’s inventory consists of up to 30% obsolete parts. The thing is, it’s not that there is a shortage of...
Why Parts Digital Marketing is Essential to Black Friday Success
Close to 93 million people made online purchases during Black Friday in 2019. Black Friday weekend, including Cyber Monday, has become the most popular sales event in the U.S., and that’s due in large part to one thing; marketing. Every year, companies ramp up their...
Every Automotive OEM Needs a Robust Parts Program
Many automotive manufacturers have created recommended or mandated programs for use throughout their dealerships to promote the success of the individual dealership and the brand as a whole. OEM programs help manufacturers help their dealerships capture repeat...
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